News

A new logo and brand strategy as OMIC looks forward

We are excited to introduce a new OMIC brand strategy and corporate logo. In anticipation of our 30th anniversary year in 2017, OMIC has placed a renewed emphasis on defining our core missions in order to best serve the needs of our policyholders. In 2012, we also began an exhaustive process of forming a new strategic plan that will prepare OMIC for a rapidly changing environment in both the insurance and eye healthcare communities. Part of that process was to showcase and celebrate our unique identity.

Our new logo features an abstract graphic that suggests the shapes of overlapping eyes and symbolizes a commitment to a forward-looking vision for OMIC. It signifies the common and shared goals of OMIC, the American Academy of Ophthalmology, and our policyholders to support, defend, and enhance the practice of
ophthalmology.

With one eye focused on our past, we reflect on OMIC’s origins. Our founding members and sponsoring organization, the Academy, laid a foundation for what would become the largest and most trusted insurer of ophthalmologists in America. We reaffirm our mission, first articulated by OMIC’s leaders in 1993, to serve the needs of Academy members by providing high quality medical liability insurance products and services.

With another eye looking forward, we will respond to the changing needs of our policyholders and strive to be a leader in the medical liability community by promoting quality ophthalmic care and patient safety.

In the coming months, members of the ophthalmic community will learn more about OMIC’s accomplishments and milestones as we celebrate our 30th year of serving ophthalmology. In addition, our branding strategy will focus on OMIC’s future commitments to our specialty.